17.5.15

RENATA GAR





Full Name: Renata Gar

Position: Photo Stylist

Describe your work and aesthetic.
Evoking emotion. With appreciation for textures and color palettes.

Tell me how you became a Photo Stylist.
I began working with a fashion publication when I was working on my business degree and fell in love with creating images. I could not see myself sitting at an office 9 to 5 and did anything possible after graduation to start working for myself. I started collaborating on projects with designers and photographers I already knew. With time my network grew and I came to attention of corporate clients.

When you are in production, what spikes your creativity.
Talking about complex ideas and concepts that sometimes have nothing to do with the shoot really jumpstarts my imagination. I get a sort of thought adrenaline that keeps me going until I get it out of my head.

Name your favorite article of clothing and why.
Margiela trouser skirt. From the front it’s a blush maxi pleat skirt and from the back beige trousers..very interesting piece. I am a huge fan of the brand and their highly conceptual approach to making clothing.

Tell me the compliments you have received either professionally or personally.
A really great compliment I always hear from industry professionals is that my style and my shoots have a cohesive aesthetic. People can tell my work apart because it is clean and minimal. I love complexity as well, but in the end, it strangely will still have a minimal aspect to it. When they meet me, it’s apparent to them that I styled certain work. In a sense, I am what I create.

Describe how you prepare before and during photo shoots?
I'm constantly researching designers, culture shifts and visual cues. It's ongoing prep but if it's for a specific project, I dig in my database and bookmarks to choose appropriate brands to use and visual references that set the mood of the story. Pinterest is kind of an amazing tool for this as well.

What visuals come to mind when you think of the word "free"? In the sense of the feeling. Free is crossing state and country boundaries without security checks. Free is jumping off the cliff into the water. Free is dreams.

Do you have any stories to share when you felt like giving up?
After I graduated from a university I was on a cross path between freelance styling and a full time job in Silicon Valley. There was a lot of sleepless nights, emails, resumes and meetings as well as a discouraging feeling of everything going not as smooth as imagined. It was difficult to be patient, but now I understand that creative work and its development takes time and you cannot rush. Every experience is just a step forward as long as you are aware of it. It’s all about the mindset and perspective.

What is something even your friends don't know about you?
If they don't, why would I tell here ;)

How do you translate your personal style into your work?
It is an interesting dynamic. Sometimes when I style a specific image, I become it. I start dressing like the character in the shoot as a way of feeling out who that person is not only visually but also psychologically. I adopt that style for a few days but then go back to my usual style but sometimes with a few adaptations from past projects.





JUMPSUIT BY POTTER. BODY SUIT BY ERICA M. COAT BY POTTER. BRA BY CLO INTIMO. SKIRT BY GIVENCHY. LEATHER JACKET BY THEORY. COAT BY ALL SAINTS. KNIT STYLIST'S OWN. COAT BY THEYSKENS THEROY. PANT BY HACHE. SHOES BY ACNE STUDIOS. BLAZER BY CHALAYAN. LINGERIE BY RELIQUE. LEATHER JACKET BY THEORY. COAT BY ALL SAITNS. TOP BY FRENCH CONNECTION. SKIRT BY OPENING CEREMONY. GARTER BY RELIQUE. COAT BY ALL SAINTS. SHOES BY ADIDAS.

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